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Virtual Reality Strategy

[vc_row][vc_column][vc_column_text] Augmented Reality 101   A video documentary by David Hawkins that helps put augmented reality, virtual reality and mixed reality technology in context and provides a great non-technical Augmented Reality 101 style introduction to this rapidly emerging media format. As 2017 draws to a close Hawkins sums up the state of the Immersive Technology sector and provides some great use case scenarios that businesses can (and should)...

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vr ott distribution by VRoom technology makes VR 360 content available everywhere

[vc_row][vc_column width="1/6"][vc_column_text][/vc_column_text][/vc_column][vc_column width="2/3"][vc_column_text]For digital media producers and broadcasters, developing and managing successful vr content distribution workflow to VOD platforms can be a time consuming and capital intensive proposition. When you add next generation AR/VR/360 content into the mix, the barriers to entry increase dramatically and the path to meaningful ROI gets harder to follow. We’re working to change all of that by developing the world’s...

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Virtual Worlds Business Consulting

Virtual & Reality Based Worlds - Business Consulting Services Recent history has taught business leaders that a “wait and see” approach to massive technology shifts is NOT a winning strategy. Aggressive plays by the major manufacturers, Apple announcing it's getting in the VR game and growing media attention means now is the time to get your business into virtual reality. VRoom’s VR/AR platform provides comprehensive hosting...

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immersive reality spectrum

There seems to be a bit of a turf war going on among the technology giants over what to call the middle ground between reality based and virtual reality based content. Although I believe were all talking about the same thing, this battle over semantics is causing confusion for investors and clients alike and rightfully so. Google has taken a pretty clear stand on the matter...

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Today's press release from ABI quantifies a Medium post I published earlier this week: Why "Small" Has To Become The New "Big" in the VR/AR Industry. In a nutshell, despite an interest in implementing AR technology only 25% of respondents have taken any steps to implement it in any fashion in their business operations and of the ones that have over 20% of them are...

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