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Augmented Reality 101

Understanding Augmented,Virtual and Mixed Reality Media Technologies

Augmented Reality 101

 

A video documentary by David Hawkins that helps put augmented reality, virtual reality and mixed reality technology in context and provides a great non-technical Augmented Reality 101 style introduction to this rapidly emerging media format. As 2017 draws to a close Hawkins sums up the state of the Immersive Technology sector and provides some great use case scenarios that businesses can (and should) consider deploying today and suggests some viable paths brands could take in 2018 as the technology continues to evolve. If you’re interested in better understanding how virtual reality systems are being used in entertainment, business, medicine and other key sectors, this really is a great Augmented Reality 101 introduction and primer to watch.

 

virtual reality ads

 

If 2017 was the year augmented reality launched into the mainstream, 2018 will be the year we see brands make crucial decisions about if, when and how they plan to incorporate AR,VR and Mixed  reality media into their marketing campaigns. Find out how immersive media has evolved through the lens of the past, the present and the future with immersive media experts who are reinventing the world as we know it. As AR/VR hardware becomes more ubiquitous and as more Virtual Reality Content Distribution Services come online as producers begin creating more diverse immersive experiences for more diverse audience consumption, demand for branded AR/VR content and experiences will grow. Now is a great time to get started in Augmented Reality Advertising and aligning with a Virtual Reality As A Service partner to help position your brand for the coming immersive transformation. We hope you enjoy the show and learn a lot in the process!

chrisberno